Get rid of the crappy stuff

Nike CEO Mark Parker called up Steve Jobs one day, shortly after Parker had become CEO:

“Do you have any advice?”  Parker asked Jobs.  “Well, just one thing,” said Jobs. “Nike makes some of the best products in the world.  Products that you lust after.  But you also make a lot of crap.  Just get rid of the crappy stuff and focus on the good stuff.”  Parker said Jobs paused and Parker filled the quiet with a chuckle.  But Jobs didn’t laugh.  He was serious. “He was absolutely right,” said Parker.  “We had to edit.”

Parker used the word ‘edit’ not in a design sense but in the context of making business decisions.  Editing also leads to great product designs and effective communications. According to Steve Jobs, “People think focus means saying yes to the thing you’ve got to focus on.  But that’s not what it means at all.  It means saying no to the hundred other good ideas that there are. You have to pick carefully.  I’m actually as proud of the things we haven’t done as the things I have done.  Innovation is saying ‘no’ to 1,000 things.”

(via Forbes)

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Creativity