Project for the School of Motion course “Illustration For Motion” taught by Sarah Beth Morgan and Anne Saint-Louis. We were provided a brief by a fictional client, who wanted an editorial illustration accompanying an article about digital consumption habits. They shared their initial illustrations, which reflected a more adult and sombre tone. They wanted us new illustrations geared toward a younger audience, which would be viewed on mobile devices. I kept the overall “pool” theme and colour scheme but iterated to add more vibrancy, and added youthful characters in a style that better reflected the target demographic. And rather than reference the remote control from the original illustration—which implied binge-watching on televisions—I wanted to represent what this audience would be more likely to over-consume: short-form viral videos on platforms such as TikTok or Instagram Reels.

 

This project was feature on the School of Motion student showcase blog.