Project for the School of Motion course “Illustration For Motion” taught by Sarah Beth Morgan and Anne Saint-Louis. Within the course, we were imagined to be illustrators in a creative agency, and we were handed a brief and script from a fictional client who wanted to create a 15-second animated advertisement for their donut café. The spot would feature an African-American woman as the protagonist, and she would engage in some busy activity before seeking a “pick-me-up” from the café, then resuming her day with renewed energy. We had the freedom to develop our own story concept from that brief, and from there we had to create style frames that brought that concept to life. In the workflow in a real agency, the style frames would then be passed on to an animation team. That animation phase was outside the scope of the course, but I decided to create that animation myself in Moho several months later.

 

In an earlier phase of the assignment, we began with a more abstract male character. Later, the fictional client returned with a new budget and timeline, and asked us to iterate the protagonist into a more expressive character.

 

Additional video credits

Script: School of Motion
Music: “Calling California” by Streambeats
Sound effects: Adobe Audition Sound Library, freesound_community/Pixabay, DOBCommunications/Pixabay
Voiceover: me LOL