Final project for the School of Motion course “Illustration for Motion” taught by Sarah Beth Morgan and Anne Saint-Louis.

 

Within the course, we were imagined to be illustrators in a creative agency. A fictional client handed us a brief and script for a 30-second animated advertisement about a magic-themed camp for adults. The camp had a spooky but fun vibe; it was a place where childhood fantasies could come true as campers engaged in activities like wand construction, dragon riding and potion brewing.

 

We had the freedom to develop our own story concept from that brief, and from there we had to create style frames that brought our concept to life. These style frames would then, in theory, be passed on to an animation team for production.

 

My stylistic inspirations were the Ryan Andrews graphic novel This Was Our Pact, and the picture book The Skull by Jon Klassen. Maybe as a result of the latter, I settled on a chatty skull as the narrator of the spot, who would greet the viewer and narrate the script while the protagonists demonstrated the activities of the camp.

 

This project was featured on School of Motion’s student showcase blog.